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Confucius Institute
VOLUME 15 | NO.4 JUL. 2011
GLOBALMAXIMS
I
t was sheer serendipity that first took
Parag Bogani to China. And though he
couldn’t make any sense of the Manda-
rin when he walked through the wholesale
tarpaulin markets in Jiangsu and Guangzhou,
he understood the business potential well
enough. Bogani joined a Mandarin course at
the School of Chinese Language as soon as
he returned. Two years later, he is fluent in
the language.
ere has been a sharp increase in small
traders who have enrolled in Mandarin
classes in the past two years, says Nitin Rao,
founder of Career Crafters language institute
in Mumbai. “For them, Mandarin is the
language of money and opportunity.” Where
Indian traders would earlier travel with inter-
preters, they are now learning the language.
Trade between the two countries
touched $61.7 billion in 2010, marking
a 43% jump from the previous year. The
number is expected to touch $100 billion by
2015. For small Indian businessmen eyeing
that pie, learning Mandarin is the key.
(
The Economic Times
, July 21, 2011)
INDIANTRADERS LEARN
MANDARINCHINESETO
STRIKEBUSINESSDEALS
INCHINA
学௿ᤰភ˞ӿए׸̡
ࣜ౏׸఻
෥有̷出͊͵ұҧᏫຣమੇҪ,
无异于ښ෥有୧መ的ژڡ上኎ॠஆᖍ。
Desire to succeed without any efforts, is tantamount to
aiting a ve ithout o ing.
印度商人帕拉格
·
博加尼第一次来到中国
纯属偶然
尽管他听不懂江苏
广州等地大大
小小批发市场里批发商的中文
但他深刻感受
到了这里的商业前景
博尼加一回到印度
刻报了一门普通话课程
两年之后
他已经可
以说一口流利的普通话了
过去两年
那些参加普通话课程的印度
商人的生意增长明显
。”
孟买一家职业语言学
校的创立者说
,“
对这些印度人来说
普通话
象征着财富和机遇
。”
过去印度商人到中国做
生意总有随行翻译
但他们现在都开始学习普
通话了
2010
中印贸易额达到
617
亿美元
上一年增长
43%
2015
这一数字有望
突破一千亿
而印度商人都瞅准了这块
蛋糕
”,
认定学习普通话是分到蛋糕的关键
ἷ૶ӿएǒ经เ௑ઑǓ ࣲ థ ெઑ᥋Ἰ
彭博社一项最新排名显示
从商务实用性来看
中国的官方
语言
——
汉语成为仅次于英语的全球第二大商务语言
这一排名采用了语言使用人数
作为官方语言的国家数量
以及这些国家的总人口
财力
教育与识字率等标准
排在汉语
之后的分别是法语
阿拉伯语和西班牙语
美国麻省理工学院的沟通与商业伦理教授哈佛雷认为
汉语
短期内不会取代英语成为最主要的商务语言
但在中国做生意
会讲汉语将无往而不利
根据美国纽约现代语言协会的一份统计报告
在美国大学生
选修外语的种类中
汉语位列第七
排在西班牙语
法语
德语
美国手语
意大利语和日语之后
ἷ૶Ꮏ国॔Ӱᇫ ࣲ థ ெઑ᥋Ἰ
MANDARINCHINESE:
MOSTUSEFUL BUSINESS
LANGUAGEAFTER ENGLISH
඾ឦੇЛုኄܸ̄׸Ҭឦᝓ
M
andarin, China’s official tongue,
is the top language worldwide for
business other than English, ac-
cording to Bloomberg Rankings.
e ranking scored languages according to
the number of speakers, number of coun-
tries where the language is official,
along with those nations’ populations,
financial power, educational and liter-
acy rates, and related measures. French
was ranked third, followed by Arabic
and Spanish.
Mandarin is unlikely to supplant Eng-
lish soon as the primary language of business.
But mandarin speakers can gain an advantage
in doing business in China, said Leigh Hafrey, a sen-
ior lecturer in communications and ethics at the Massachusetts
Institute of Technology’s Sloan School of Management.
Chinese tallied seventh by the number of U.S. students
enrolled in classes that year, after Spanish, French, German,
American Sign Language, Italian and Japanese, according to a
report by the Modern Language Association in New York.
(
BloombergNews
, August 31, 2011)
ဗုኹᝓ
6 5 SEP.